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FOR IMMEDIATE RELEASE - October 2011:

Ski Dazzle® The Los Angeles Ski Show and Snowboard Expo®
is celebrating its 48th year as the world’s largest annual consumer ski and snowboard event, and it all happens here in sunny Southern California! This exciting four–day “lifestyle event” brings more than 90,000 enthusiastic skiers and snowboarders to downtown Los Angeles and the L.A. Convention Center each year and is seen as THE annual kick-off of the winter ski & snowboard season in Southern California.

Be sure to mark your calendar for four days only - December 1, 2, 3 and 4
so you don’t miss the show! Ski Dazzle is over four football fields of fun that features incredible shopping bargains and money-saving Show Specials. Hundreds of exhibit booths showcasing ski and snowboard retailers, local and national winter resorts. Once inside the show, there is plenty of free family entertainment and brand-name shopping bargains with over $6,000,000.00 of ski and snowboard gear for sale on the show floor. Plus, a bonus FREE $56.00 value Lift Ticket offer to either Bear Mountain Resort OR Snow Summit Mountain Resort is offered to everyone who buys a Ski Dazzle regular admission and comes to the show.

PLUS, regular admission recieves a Liftopia $10 Gift Card to use tward purchasing discount lift tickets. Daily events include high-energy Skateboard & BMX Champion Vert Ramp shows; Ski & Snowboard Rail Jam Contest & Terrain Park Lessons, continuous free ski lessons on the giant Snow Summit Ski School ramp; a giant Free Climbing Wall; Seminars and even A Taste of Winter™ cooking demos. Of course, the ever popular Tire Chain Installation Contest™ offers free lift tickets and prizes for participants, plus a $500 cash prize for the fastest time at the show.

FREE $56.00 2-For-1 TO BEAR MOUNTAIN RESORT OR SNOW SUMMIT!
If you snowboard or ski, or know someone who does…this is just one great reason to come to the show. A Free $56.00 maximum value 2-For-1 Lift Ticket coupon offer with each paid regular admission to Ski Dazzle only. This offer is exclusive to Big Bear Mountain Resorts – Bear Mountain and Snow Summit and offers a choice of FIVE ways to save. Plus YOU choose which offer fits you best! You must bring your Ski Dazzle admission ticket to the Big Bear Mountain Resorts Redemption Booth located inside the Ski Dazzle show, during show hours ONLY, to exchange it for one (1) of these offers below:

BOTH PURCHASE OPTIONS (At Show or Online) INCLUDE:
FREE $56 VALUE Lift Ticket Offer to Bear Mountain or Snow Summit
An L.A. area exclusive! ! Free Lift Ticket coupon offer with each paid regular admission to Ski Dazzle Dec. 1, 2, 3, & 4, 2011.
This “Buy One – Get One Free Lift Ticket Program” between Ski Dazzle and Big Bear Mountain Resorts - Bear Mountain and Snow Summit - offers you a choice of FIVE ways to save this season. YOU choose which offer fits you best!

OPTION ONE: Any Day. Valid through December 16, 2011. (Both Buy One Get One Free tickets must be used on the same day. No Holiday Blackout) OR ...

OPTION TWO: Mid-Week. Valid January 8, 2012 through March 16, 2012. (Both Buy One Get One Free tickets must be used on the same day. Holiday Blackout Dates apply – see below) OR ...

OPTION THREE: Season Pass Discount. Receive $30.00 off any 2011-2012 winter Season Pass valued at $100.00 or more, with the exchange your paid admission ticket to Ski Dazzle 2011. OR ...


OPTION FOUR: Late Season Any Day. Valid from March 19, 2012 to the end of the 2011/2012 winter season. (Both Buy One Get One Free tickets must be used on the same day. No Holiday Blackout) OR ...

OPTION FIVE: Night Session. Valid any night at Snow Summit during the 2011-2012 winter season (weather permitting. No Holiday Blackout).


Attendees must present Show Admission Ticket at the Big Bear Mountain Resorts Redemption Booth at Ski Dazzle 2011 only. Redemption will not be allowed at the Resort. Holiday Blackout Dates: December 17, 2011-January 8, 2012; January 16, 2012; February 20, 2012. Limit One (1) Offer per paid adult admission. Must be redeemed for voucher at the show only. No cash value. Not valid in conjunction with, or combinable with any other offers.

WHERE TO SKI OR SNOWBOARD, HOW TO GET THERE… AND BACK
Hundreds of exhibitors from a “World of Skiing & Snowboarding” await visitors at Ski Dazzle 2010. Topping the list, resort and travel experts offer money-saving packages and travel bargains for singles and families. Exhibitors from top ski and snowboard resorts and properties in North America include: Our Official Lift Ticket Sponsor- Bear Mountain Resort and Snow Summit Mountain Resort. Plus, Alpine Meadows Resort - Ski Lake Tahoe, Alta – Ski Utah, Aspen Resort, Beaver Mountain – Ski Utah, Blackcomb Mountain Resort, Booth Creek Resorts, Brian Head, Brighton – Ski Utah, Deer Valley – Ski Utah, Heavenly Resort, Homewood - Ski Lake Tahoe, Jackson Hole Mountain Resort, June Mountain, Kirkwood – Ski Lake Tahoe, Mammoth Mountain, Mammoth Reservations Bureau, Mammoth Properties, Mammoth Lakes Tourism, Mountain High, Mt. Baldy, Mt. Rose – Ski Lake Tahoe, Northstar-at-Tahoe, Park City Mountain Resort – Ski Utah, Park City Peaks Hotel, Powder Mountain – Ski Utah, Reno VCB – Ski Lake Tahoe, Sierra-at-Tahoe, Ski Lake Tahoe, Ski Utah, Snowbasin, Snowbird – Ski Utah, Snowcreek Resort, Snowmass, Snow Valley, Solitude – Ski Utah, Squaw Valley, Sun Valley, Sun Valley-Ketchum VB, Sundance – Ski Utah, Taos Ski Valley, Telluride Resort, The Canyons, Whistler Resort, and Wolf Creek – Ski Utah….just to name a few! Ski Dazzle offers visitors their only chance to speak directly to this many experts from these top ski and snowboard resorts, all under one roof.

SKI AND SNOWBOARD SALE - $6,000,000.00 OF HOLIDAY BARGAINS!
Visit the Ski Dazzle Million-Dollar Ski and Snowboard Sale, for over $6,000,000.00 of outstanding pre-Christmas values on all kinds of ski and snowboard equipment and clothing for adults and children. You'll find top quality new and used equipment, fashions and accessories from dozens of specialty ski and snowboard vendors. In addition, you'll find super bargains on everything else for sale ... all priced to move and just in time for Holiday shopping! This is a great place to outfit an individual or an entire family at great Holiday savings on name brands of alpine skis, twin tip skis and snowboards and manufacturers like Arbor, Airwalk, Blizzard, Bonfire, Burton, Dalebello, Dolomite, DC, Forum, Head, K2, Lamar, Lib Tech, Liberty, Line, Nidecker, Nordica, Tecnica, 32, M3, Nitro, Palmer, Gnu, Tech Nine, Goode, Ride, Rossignol, Roxy, Surface Watch, Salomon, Volkl, and more. Also featured will be men’s, women’s and children’s ski and snowboard clothing, goggles, helmets and accessories on brand names like; Burton, Bonfire, Boulder Gear, Betty Rides , Columbia, DC, DaKine, Dragon, Fera, Fox, Goode, Gordini, K2, Level, Lib Tech, Marker, Nordica, Northface , Obermeyer, O’Neill ,Oakley, Planet Earth, Precision Mountain Wear, Quicksilver, Roxy, Ride, Ripzone, Salomon, Scott, Section, Smith, Snow Dragon, Special Blend, Seirus, Spy, Spyder, Turbine, Volcom… and more! Plus, Southern California residents are even invited to bring their good condition used ski and snowboard equipment and place it in the “Used Equipment Area” in the Sale. You must buy a ticket to the show (online or at the box office) and bring your equipment to the SALE EXIT (located to the right, inside the main show entrance). There will be a nominal charge made ONLY if your item is actually sold at Ski Dazzle's Ski and Snowboard Sale and Swap. Complete registration details are posted on a special website link HERE. Or go to the LOS ANGELES SHOW site, SHOW EVENTS tab and click on the SALE & SWAP page for more details.

ONE-STOP SHOPPING - ALL UNDER ONE ROOF
Southern California ski and snowboard retailers bring a huge selection of equipment and clothing all under one roof at Ski Dazzle where you will find Action Water Sports, Attic Skate Shop, Avalanche Snow & Skate, Boarders Sports, California Sports, Get Down Enterprises, H & H Jobbing, Jack’s Surfboards, Mammoth Sporting Goods, One-Way Board Shop, Utility Boardshop, Val Surf, Zumiez and many more, all combine to give you one-stop shopping convenience for new season merchandise and holiday “Show Specials”.

THE “TIRE CHAIN INSTALLATION CONTEST™”
Test your skills and challenge a friend at the ever-popular Tire Chain Installation Contest™”. Prizes for all, but the Big Reward will go to the fastest contestant at the show, who will win a $500.00 Cash Grand Prize, all compliments of Ski Dazzle Ski & Snowboard Shows. Come down, win a prize just for participating or compete to set the 2011 show record!

SNOW SUMMIT PROVIDES FREE SKI LESSONS - RIGHT AT THE SHOW
Snow Summit Mountain Resort is giving free ski lessons on our giant indoor ski school ramp right at the show! Bring a beginner to the show and professional Snow Summit instructors will give them their first lesson on “the hill”! This is a great way to put a friend or family member on the road to skiing. These free ski lessons include all equipment and professional instruction. You can e-mail a photo of your favorite new skier to friends and family right from the show.

BEAR MOUNTAIN RESORT MONSTER SKATEBOARD VERT RAMP
The Bear Mountain Street Gang will keep Ski Dazzle rockin’ with the Vert Ramp show center stage at Ski Dazzle presenting X-Games contestants and World Cup Skate Tour Skaters & BMX riders. Depending on pro-tour and travel dates, you never know who will show up, but there are always national and internationally ranked athletes to thrill the audience. Past performers have included Jake Brown, Rune Glifberg, Chris Gentry, Danny Mayer, Neal Hendrix, Sergie Ventura, Brian Patch, Josh Borden, Steve Salisian, Lincoln Ueda, Mike Crum, Chad Shetler, and BMX riders Ben Snowden, Austen Coleman, Francisco “Coco” Zarita, Rick Thorne, Steve McCloud and Birra Santos. With surprise “Guests and Groms” to round out the fun! Performers take to the Vert Ramp daily to show off their signature moves, the latest gear and their eye-popping stunts. Thousands of dollars of prizes will be given away at the Vert Ramp, including Free lift tickets, Free snowboards and mountains of prizes donated by exhibitors, so be there to get your share of the loot and see an incredible show with these amazing athletes.

OPEN AMATEUR RAIL JAM CONTEST FOR ALL AGES! SPONSORED BY WINDELL'S CAMP
Snowboarders and Freeskiers, strap on your gear, as Ski Dazzle Los Angeles is throwing down early season competition at one of the first rail jam contests of the year! Ski Dazzle’s 80-foot indoor rail hill offers two features for aspiring riders to compete on. And is sponsored by Windells camp. Contestants can sign up on-line to enter the Ski Dazzle Rail Jam™ contest, then come to Ski Dazzle – The Los Angeles Ski Show & Snowboard Expo® for the competition! Contestants can show friends, family, resorts and the ski & snowboard industry who’s got the right stuff and may walk away with cool prizes, new gear, or the Grand Prize of a week at Windells' Camp at Mt. Hood worth over $1200.00! Windells Camp is a year-round facility at Mt. Hood, Oregon, just 45 minutes out of Portland, that features top industry coaches and weekly programs where beginners to experts, from 8 years old through adults, can fine-tune their skills with an innovative assortment of snowboard, skateboard, freeski and BMX parks, super pipes, rails and jumps. Windell's staff will be on hand to offer tips on technique and help with the judging of the event. The Ski Dazzle Rail Jam™ contest is open to boys and girls in two brackets: under 15 years of age, and 15 and older. Registration is easy, just go to SkiDazzle.com and click on the “Rail Jam Contest” link or “Contest” tab on the home page. Contestants may register online for this event, or download the “Ski Dazzle Rail Jam™” contest official registration form and fax or mail it by the noted deadline. Contestants MUST follow the instructions posted on the website and must have completed the official registration form. Space is limited so be sure to sign up early to confirm your spot. Limited space in the rail jam contest may be available, on a first-come, first-served basis at the Ski Dazzle shows. Every Ski Dazzle Rail Jam™ contest competitor will be required to wear a helmet; present a photo ID if 18 years of age or older, and sign a waiver. If under 18 years of age must have a parent present at event, and a signed consent form. Rail Jam contestants must bring their own equipment. A daily schedule for practice and competition will be posted via a “Ski Dazzle Rail Jam Contest™” hotlink on HERE.Or go to the LOS ANGELES SHOW site, SHOW EVENTS tab and click on the RAIL JAM page for more details.

RAIL SLIDE INSTRUCTION “PROGRESSION SESSION” – FREE LESSONS & DEMOS
Parents, this is an opportunity, like no other, to get your child FREE Rail Slide lessons with professional instructors, right at the Los Angeles Ski Dazzle show. Professional staff will both demonstrate and give free hands-on instruction about the SAFE way to approach and ride terrain park rails and boxes for skiers and snowboarders. This is a great way for skiers and riders, of all ages, who want to take advantage of resort terrain park features, to start the season safely, learning with their own gear, or using our demo equipment. Every session rider will be required to wear a helmet, present a photo ID if over 18 years of age and sign a waiver. If participants are under 18 years of age, they must have a parent present at event who must sign a consent form. To kick things off, there will be resort team skiers, riders and pro demo team members on hand to show their latest moves on the Rail Jam and to help get everyone excited about the upcoming season. Photo and autograph sessions will follow team demos where participants can speak directly to the experts and pick up hints on how to improve their next on-snow experience. Free Lessons on The Rail Slide are limited and scheduled throughout each day at the show. To learn how to ride terrain park features safely from the pros, right at the show, participants can sign up on-line. Very limited sign ups will also be accepted at the Ski Dazzle show! Go to SkiDazzle.com and look for the hotlink that says, “Ski Dazzle Rail Jam Contest & Free Rail Slide Lessons”!

TASTE OF WINTER™ - COOKING DEMOS
Ski Dazzle® – Taste Of Winter™ features Executive Chef Brett Lewis of the Los Angeles Convention Center, who will demonstrate mouth-watering recipes and select audience members will be invited to sample. Chef Lewis is inspired by resorts and restaurants from the world of skiing in presenting, “Inspiration Green - Lean Mountain Cuisine”.  In his current position as Executive Chef at the Los Angeles Convention Center, he manages a staff of 140 culinary personnel who have catered numerous, stellar events for celebrities from Hollywood to heads of state; from the Grammy’s to the Emmy’s and People’s Choice Awards. In concert with the Los Angeles Convention Center management, Chef Wineman has been instrumental in helping the Los Angeles Convention Center achieve status as one of the “Greenest Convention Centers In The Nation”, by converting kitchen and food service operations and reducing the center’s carbon footprint through aggressive conservation and innovative green management practices. Go to SkiDazzleLosAngeles.com – for mouth-watering details, featured dishes, daily seminar schedules and to read more about Chef Rick Wineman and the Ski Dazzle® – A Taste Of Winter™ seminar series.

FREE ROCK CLIMBING WALL
All visitors to the show have a FREE chance to try their hand (and feet!) on two 20 foot high rock climbing walls right on the show floor! Professionally trained instructors are on hand to make the climb safe and easy for children, as well as, adults. The free rock-climbing wall features prizes for fast-climb contests, lessons for first time beginners and an easy way to test your pre-season agility. All instruction is free and compliments of Ski Dazzle!

CONTESTS & PRIZES
Thousands of dollars of prizes have been donated from Ski Dazzle Exhibitors and Resorts. These will be awarded in contests, event drawings and at exhibitor booths, for free lift tickets, free skis, free snowboards, trips and accessories, offering lots of ways to win and will add to the fun throughout the four days of Ski Dazzle 2011.

SKI DAZZLE® - A PARTY WITH A PURPOSE™
Ski Dazzle 2011, at the Los Angeles Convention Center is the most important money-saving ski or snowboard trip you will make this season with One-stop Shopping & Non-Stop Fun™ all under one roof. You get a FREE 2-For-1 $56.00 value Lift Ticket offer to either Bear Mountain Resort OR Snow Summit Mountain Resort with Regular Admission, plus, show specials and the latest winter resort and travel bargains. Ski and snowboard experts to help you with equipment and the latest resort info; money-saving tips; loads of family entertainment and holiday bargains galore with $6,000,000.00 of Ski and Snowboard equipment, all on sale…it's no wonder Ski Dazzle 2011 – The Los Angeles Ski Show and Snowboard Expo® is called, “A Party with A Purpose™ by both exhibitors and attendees alike.

SKI DAZZLE® SKI & SNOWBOARD ONLINE COMMUNITY – DEALS AND EVENTS
It’s free to join the Ski Dazzle Community, which offers a trusted way to stay in touch, all season long, with friends and skiers and snowboarders of all ages. Get one-stop convenience for snow reports, special ticket offers, text alerts, local and national event news, contests and prizes. Plus, easily share your favorite photos, stories, and videos. Go to www.SkiDazzle.com - it’s easy to join and invite your friends and family, all for free!

BUY SKI DAZZLE® ADVANCE TICKETS ON-LINE BUY TICKETS ON LINE - SAVE TIME!:
Avoid Ticket Lines At The Show! • Buy Full Price - Regular Admission & Children’s tickets on our website www.SkiDazzle.com • Print your Ski Dazzle Admission Tickets right from your own computer with our secure on-line ordering software. ON-LINE Tickets will be scanned at a special “On-Line Tickets Entry Only” door! Remember, all Full Price - Regular Admission tickets include a Free Bonus $56.00 Bear Mountain or Snow Summit Lift Ticket Offer, which must be redeemed at the Ski Dazzle show only! One (1) per person, with Ski Dazzle admission, per day.

WEBSITE – SHOW DETAILS & UPDATED INFO
Updates and details, including a “Print-At-Home” on-line ticketing option, show hours, Ski Dazzle exhibitor list and hot links, events, driving directions and more is all available on the Internet at www.SkiDazzle.com. This exciting four–day “lifestyle event” brings more than 90,000 enthusiastic skiers and snowboarders to downtown Los Angeles and the L.A. Convention Center each year and is seen as THE annual kick-off of the winter ski & snowboard season in Southern California. Ski Dazzle is EARLY this year! Be sure to mark your calendar for December 1, 2, 3 & 4 - 2011 so you don’t miss the show!

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